A digital team behind your public-service team.Immediate danger? Call 999

In Blue for Ambulance services and paramedic teams

A clearer next step. A more human welcome.

For engagement, patient experience and service improvement leads. Help people navigate approved service information without building another clinical decision tool.

Illustrated In Blue Ambulance & paramedics guideA digital teammate.
Your people in charge.

Start with one useful job

Built around your day.

Choose something small enough to test properly and useful enough for your team to care about.

01

Routine service enquiries

Explain published information about your service, careers, events and community programmes.

02

Public engagement

Help people prepare questions for a non-clinical conversation with your team.

03

Accessible explanations

Test plain-language versions of approved information against the original source.

A sensible first seven days

A pilot you can
actually evaluate.

Start with non-clinical FAQs, published contact information and fictional questions. Review every answer against your approved wording.

Microsoft work-account sign-in, a private service workspace, approved documents and a receptionist you can test in text or voice. No card is needed.

Try the receptionist ↗

Your pilot scorecard

  • Answers match the approved source
  • People understand the next step
  • Human contact routes remain clear
  • Your team records errors and improvements

The pilot does not provide clinical advice, symptom assessment, triage, care plans or an emergency response.

Built with the service lead in mind

Keep the judgement.
Get help with the legwork.

Your team chooses the information and tests the experience. Broader tools for communications, prevention campaigns, funding and impact are being adapted for In Blue.

See available and planned features ↗

A starting point for your review

Use your organisation’s information governance, accessibility and procurement process before any operational deployment.

NHS England ambulance service priorities ↗

Sector context, rather than an endorsement of In Blue.