Guidance and prevention, powered by Bridgit.Immediate danger? Call 999

For the people who turn to you.

A little guidance.
A clearer
next step.

A friendly digital team that helps people find their way—and helps your service reach further.

Local knowledge. Useful conversations. Practical next steps, with people at the centre.

For police, fire and ambulance services.
A fictional, friendly In Blue police guide wearing a traditional navy helmet
“I’m worried this might be a scam.”A clearer answer. An official source. A useful next step.
Built on Bridgit’s experience across 60 UK local-authority areasLocal knowledge, configured with your teamWeb and voice, designed around people

A familiar face. A useful conversation.

Meet the team
on your side.

Each AI guide has a clear job. Your service chooses the knowledge, tone and routes to human help.

Police · First pilot

Fraud and scam guidance

Ask Damian

A calm place to start when something feels wrong. Understand common scams, protect yourself and find the right reporting route.

Explore an example
Fire · Example journey

Small steps. A safer home.

Home Safety Guide

Explore everyday fire prevention, get ready for a home safety visit and find your local fire and rescue service.

Explore an example
Health · Example journey

Find the right kind of help

Care Navigation Guide

Understand where to find health-service information, prepare for a conversation and discover support in your community.

Explore an example

Illustrated characters are AI guides. The journeys here are demonstrations; local services go live after setup and review.

Less searching. More understanding.

Start with a question.
Leave with a plan.

People should be able to ask in their own words, understand the answer and know what to do next.

Try a short example journey ↗

Tell us what you need

A guided starting point helps people choose the right conversation.

Get guidance you can follow

Plain language, one step at a time, grounded in approved information.

Know where to go next

Useful links and clear human contact routes, with a summary to keep.

Your service workspaceDesigned for your team
Community CommunicationsUseful updates, ready for your review
Local Prevention CampaignsReach businesses with practical safety messages
Innovation FundingFind opportunities. Build a stronger application.

Staff workspace preview · your team approves external actions.

More support for the people providing it.

A digital team
behind your team.

Prepare community updates, build local prevention campaigns, improve your website and find innovation funding—all using your organisation’s knowledge.

Your people shape the work, review the detail and decide what goes out.

Explore the service workspace ↗

60

UK local-authority areas
in Bridgit’s existing footprint.

From local support. Into the blue.

Built on experience.
Shaped with real services.

Bridgit grew from helping people find practical, local support. In Blue brings that experience to the services our communities rely on.

Our work on Ask Damian with a Dorset Police fraud protection professional gives us a practical starting point: real testing, feedback and lessons to build on.

Explore our approach and evidence ↗

Your community. Your knowledge. A wider reach.

Where could a little extra
support make a difference?

Let’s start with one useful job for your service.

Talk to the In Blue team ↗