A digital team behind your public-service team.Immediate danger? Call 999

In Blue for GP practices and primary care teams

A calmer front desk. More time for your patients.

For practice managers, reception leads and primary care teams. Help people find routine practice information, listen to their experience and give your staff practical support with running the service.

A calmer front desk.
A clearer next step.

  • Routine practice information
  • Patient and family feedback
  • Support for your practice team
A digital teammate.
Your people in charge.

Start with one useful job

Built around your day.

Choose something small enough to test properly and useful enough for your team to care about.

01

A helpful first hello

Explain your approved opening hours, registration information and how to contact the practice. Keep clinical enquiries on your established routes.

02

Listen to patients

Use Friends and Family to gather feedback from patients, carers and families, then review themes and improvements with your team.

03

Support your practice team

Work with internal advisors on staff support, clearer communications, digital access and manageable service improvements.

A sensible first seven days

A pilot you can
actually evaluate.

Start with your public practice website and fictional routine enquiries. Check the accuracy of opening hours and contact routes, try a short feedback conversation and draft one practical improvement with an advisor.

Microsoft work-account sign-in, a private service workspace, approved documents and a receptionist you can test in text or voice. No card is needed.

Try the receptionist ↗

Your pilot scorecard

  • Answers match the approved source
  • People understand the next step
  • Human contact routes remain clear
  • Your team records errors and improvements

The pilot does not assess symptoms, triage patients, give clinical advice, access patient records or book appointments in your clinical system.

Built with the service lead in mind

Keep the judgement.
Get help with the legwork.

Your team chooses the information and tests the experience. Broader tools for communications, prevention campaigns, funding and impact are being adapted for In Blue.

See available and planned features ↗

A starting point for your review

Use your organisation’s information governance, accessibility and procurement process before any operational deployment.

NHS England GP Patient Survey 2026 — England ↗

Sector context, rather than an endorsement of In Blue.