CLEAR TERMS. A USEFUL WORKING RELATIONSHIP.
Your subscription
and shared usage.
In Blue is provided by Upstream Outcomes Limited. Payments are collected through our existing Stripe merchant account; Any Guru may appear as the merchant reference. These commercial terms apply to organisation subscriptions ordered through In Blue. An agreed Enterprise order may set additional scope and terms.
Choosing a plan
Growth is £89 per organisation per month and Team is £179 per organisation per month, excluding VAT. Enterprise starts at £995 per month, excluding VAT, with capacity, onboarding, support, integrations and any minimum term agreed in a written order. Enterprise access is arranged with us. Prices and tax are shown before payment.
Your free trial
The trial lasts seven days, requires no payment card and does not automatically become a paid subscription. It has a fixed shared allowance for the whole trial. Choosing and paying for a plan starts paid access in your existing workspace.
Monthly subscriptions and renewal
Self-service Growth and Team subscriptions renew monthly until cancelled. The authorised organisation owner can use Plan and billing to manage payment details and cancel renewal. Cancellation at period end retains access until the paid-through date shown in your workspace. Changes to a lower plan take effect at the end of the paid period; upgrades show any additional payment before confirmation.
Shared capacity
People, storage and usage allowances apply to your organisation. Growth includes 200 shared conversation minutes each month and Team includes 500. Other quantities appear on the pricing page and in Plan and usage. Included usage resets each calendar month at 00:00 UTC. Your subscription renewal date can differ from that reset date.
Conversation sessions reserve capacity before they start; confirmed duration settles in seconds, with unused reserved capacity returned. Unconfirmed sessions remain reserved until reconciled. This conversation pool covers connected receptionist, fraud-protection and feedback AI sessions, including their chat/voice session duration. Internal advisor replies and other tools have their own displayed allowances. A paid session lasts up to ten minutes, bounded by available capacity; trial sessions last up to two minutes.
Extra conversation capacity costs £15 excluding VAT per 50-minute pack. Packs are prepaid, shared and carry forward while paid access is active. They are capacity for In Blue services, are not transferable or redeemable as cash, and do not enable a channel that has not been configured. There are no automatic top-ups or uncapped overage charges. New billable work stops when its allowance is exhausted; existing reservations remain accounted for. Contact us about billing corrections, refund requests and unused capacity when ending a subscription.
Invoices and purchase orders
An authorised owner can arrange monthly Growth or Team invoice billing using the legal organisation name, UK billing address and PO reference. Invoices are due within 30 days. A PO reference or an unpaid invoice does not activate paid capacity. Payment confirmation activates access; a wider agreed order may provide separately approved credit terms. Your organisation remains responsible for obtaining its own purchasing approval.
Connected services and deployment
The plan gives access to the current advisors and AI teammate tools within the published allowances. Publishing, sending, phone numbers and connected accounts require setup and authorisation. Number rental and separately connected third-party subscriptions are additional. We do not promise that every channel, integration or Enterprise requirement is included in a self-service subscription.
Responsible use and information
Advisors support staff with service delivery. Public-facing teammates provide approved information and configured feedback or enquiry workflows. They are AI systems and require appropriate human oversight. They do not replace emergency services, clinical judgment, investigation or statutory decision-making. A subscription does not by itself approve operational case files, identifiable patient records or another sensitive-data deployment. Agree that scope, responsibilities, retention and assurance with us first.
Your saved work
Trial expiry or subscription cancellation does not immediately erase your saved work. Contact us about access, export, deletion and the applicable retention arrangements. Financial and security records may require separate retention. Read the privacy notice for information about the workspace and providers.
Questions and billing support
Use our contact page for billing, service scope, corrections or support. Your order and invoice identify the seller and purchased service. Version: 26 October 2026.